Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you’re a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful.
Format:
Paperback
Pages:
240 pages
Publication:
2022
Publisher:
Rosenfeld Media
Edition:
1
Language:
eng
ISBN10:
1933820578
ISBN13:
9781933820576
kindle Asin:
B0B7H2BSWT
From Solo to Scaled: Building a Sustainable Content Strategy Practice
Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you’re a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful.