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The User's Journey: Storymapping Products That People Love

Donna Lichaw
3.89/5 (273 ratings)
Read Now Download Now
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Format:
Paperback
Pages:
160 pages
Publication:
2016
Publisher:
Rosenfeld Media
Edition:
1
Language:
eng
ISBN10:
1933820314
ISBN13:
9781933820316
kindle Asin:

The User's Journey: Storymapping Products That People Love

Donna Lichaw
3.89/5 (273 ratings)
Read Download
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Format:
Paperback
Pages:
160 pages
Publication:
2016
Publisher:
Rosenfeld Media
Edition:
1
Language:
eng
ISBN10:
1933820314
ISBN13:
9781933820316
kindle Asin:

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