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Marketing Warfare

Al Ries
4.10/5 (1273 ratings)
Read Now Download Now
The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning and losing ads.
Format:
Pages:
pages
Publication:
Publisher:
Edition:
Annotated, 20th Anniversary Edition
Language:
eng
ISBN10:
0071460829
ISBN13:
9780071460828
kindle Asin:
B00VISZO40

Marketing Warfare

Al Ries
4.10/5 (1273 ratings)
Read Download
The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning and losing ads.
Format:
Pages:
pages
Publication:
Publisher:
Edition:
Annotated, 20th Anniversary Edition
Language:
eng
ISBN10:
0071460829
ISBN13:
9780071460828
kindle Asin:
B00VISZO40

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