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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Laura Ries
3.88/5 (2673 ratings)
Read Now Download Now
The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.
Format:
Pages:
pages
Publication:
Publisher:
Edition:
1st, First Edition
Language:
ISBN10:
0887309372
ISBN13:
9780887309373
kindle Asin:
B000FC10H0

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Laura Ries
3.88/5 (2673 ratings)
Read Download
The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.
Format:
Pages:
pages
Publication:
Publisher:
Edition:
1st, First Edition
Language:
ISBN10:
0887309372
ISBN13:
9780887309373
kindle Asin:
B000FC10H0

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