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The Elements of Content Strategy

Erin Kissane
3.73/5 (1517 ratings)
Read Now Download Now
Content strategy is the web’s hottest new thing. But where did it come from? And why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
Format:
Paperback
Pages:
88 pages
Publication:
2011
Publisher:
A Book Apart
Edition:
Language:
eng
ISBN10:
ISBN13:
kindle Asin:

The Elements of Content Strategy

Erin Kissane
3.73/5 (1517 ratings)
Read Download
Content strategy is the web’s hottest new thing. But where did it come from? And why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
Format:
Paperback
Pages:
88 pages
Publication:
2011
Publisher:
A Book Apart
Edition:
Language:
eng
ISBN10:
ISBN13:
kindle Asin:

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