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Permission Marketing: Turning Strangers into Friends and Friends into Customers (A Gift for Marketers)

Seth Godin

3.92/5 (14235 ratings)

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Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -time- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

Format:

Pages:: pages

Publication:

Publisher:

Edition:: 1

Language:

ISBN10:: 0684856360

ISBN13:: 9780684856360

kindle Asin:: B000FC0SSC

Permission Marketing: Turning Strangers into Friends and Friends into Customers (A Gift for Marketers)

Seth Godin

3.92/5 (14235 ratings)

Read Download

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -time- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

Format:

Pages:: pages

Publication:

Publisher:

Edition:: 1

Language:

ISBN10:: 0684856360

ISBN13:: 9780684856360

kindle Asin:: B000FC0SSC

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