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Praise for previous editions of Designing Brand Identity:
"An inspiring and powerful toolkit."
—The Marketer
"Alina Wheeler provides a practical structure for the brand building process."
—Al Ries, coauthor, Positioning
"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."
—Marty Neumeier, author, The Brand Gap
"A valued reference book for all members of the branding team."
—Communication Arts
Praise for previous editions of Designing Brand Identity:
"An inspiring and powerful toolkit."
—The Marketer
"Alina Wheeler provides a practical structure for the brand building process."
—Al Ries, coauthor, Positioning
"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."
—Marty Neumeier, author, The Brand Gap
"A valued reference book for all members of the branding team."
—Communication Arts
