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Trust Signals: Brand Building in a Post-Truth World

Scott Baradell

4.42/5 (29 ratings)

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What is a trust signal?

Let’s say you’re interested in a book you aren’t familiar with—this book, for example.

Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?

The author, in turn, tries to prove their trustworthiness in a number of ways:

An accomplished and relevant biography
Glowing praise from well-known people on the cover
Five-star reviews on Amazon
Acclaim on social media by people you follow
Coverage in news media outlets you know and respect
These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another’s trust.

Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.

Format:: Kindle Edition

Pages:: 263 pages

Publication:: 2022

Publisher:: Lioncrest Publishing

Edition:

Language:: eng

ISBN10:: 1544527810

ISBN13:: 9781544527819

kindle Asin:: B0BGW6CXJP

Trust Signals: Brand Building in a Post-Truth World

Scott Baradell

4.42/5 (29 ratings)

Read Download

What is a trust signal?

Let’s say you’re interested in a book you aren’t familiar with—this book, for example.

Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?

The author, in turn, tries to prove their trustworthiness in a number of ways:

An accomplished and relevant biography
Glowing praise from well-known people on the cover
Five-star reviews on Amazon
Acclaim on social media by people you follow
Coverage in news media outlets you know and respect
These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another’s trust.

Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.

Format:: Kindle Edition

Pages:: 263 pages

Publication:: 2022

Publisher:: Lioncrest Publishing

Edition:

Language:: eng

ISBN10:: 1544527810

ISBN13:: 9781544527819

kindle Asin:: B0BGW6CXJP

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