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The JOLT Effect: How High Performers Overcome Customer Indecision

Matthew Dixon
4.14/5 (582 ratings)
Read Now Download Now
"Matthew Dixon, coauthor of The Challenger Sale, offers a new approach to overcoming customer indecision and closing more sales. He and coauthor Ted McKenna apply research to the problem of customer indecision, and offer a new approach that turns the conventional wisdom on its head. Drawing on a new study of more than two and a half million sales conversations from across industry, they reveal that only by addressing the customer's fear of failure can a salesperson get indecisive buyers to go from verbally committing to actually making the purchase"--
Format:
Pages:
pages
Publication:
Publisher:
Edition:
Language:
ISBN10:
0593538110
ISBN13:
9780593538111
kindle Asin:
B09NX3G2WX

The JOLT Effect: How High Performers Overcome Customer Indecision

Matthew Dixon
4.14/5 (582 ratings)
Read Download
"Matthew Dixon, coauthor of The Challenger Sale, offers a new approach to overcoming customer indecision and closing more sales. He and coauthor Ted McKenna apply research to the problem of customer indecision, and offer a new approach that turns the conventional wisdom on its head. Drawing on a new study of more than two and a half million sales conversations from across industry, they reveal that only by addressing the customer's fear of failure can a salesperson get indecisive buyers to go from verbally committing to actually making the purchase"--
Format:
Pages:
pages
Publication:
Publisher:
Edition:
Language:
ISBN10:
0593538110
ISBN13:
9780593538111
kindle Asin:
B09NX3G2WX

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