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On BTS: Pop Music, Fandom, Sincerity

Lenika Cruz
4.49/5 (180 ratings)
Read Now Download Now
The supersonic rise of the Korean pop group BTS may seem enigmatic to some, but for Lenika Cruz, senior culture editor at The Atlantic, their worldwide fame is obvious. As Cruz argues in On BTS: Pop Music, Fandom, Sincerity, the group’s trajectory—debuting on a relatively obscure label in Korea to becoming a global household name in just four years—is a natural result of their authenticity, artistry, energy, social conscientiousness, and general coolness. As a non-English-language band finding record-breaking international success, BTS is helping usher in a fresh, more inclusive era in the music industry. In this love letter to the once-in-a-generation pop sensation, Cruz narrates her own unexpected embrace of the fandom and in doing so might welcome you in, too.

The books under the Atlantic Editions imprint with Zando feature long-form journalism by Atlantic writers devoted to a single topic, drawing from contemporary articles or classic storytelling from the magazine’s rich archive.
Format:
Paperback
Pages:
112 pages
Publication:
2023
Publisher:
Atlantic Editions
Edition:
Language:
eng
ISBN10:
1638930643
ISBN13:
9781638930648
kindle Asin:
B0B1P4FZP1

On BTS: Pop Music, Fandom, Sincerity

Lenika Cruz
4.49/5 (180 ratings)
Read Download
The supersonic rise of the Korean pop group BTS may seem enigmatic to some, but for Lenika Cruz, senior culture editor at The Atlantic, their worldwide fame is obvious. As Cruz argues in On BTS: Pop Music, Fandom, Sincerity, the group’s trajectory—debuting on a relatively obscure label in Korea to becoming a global household name in just four years—is a natural result of their authenticity, artistry, energy, social conscientiousness, and general coolness. As a non-English-language band finding record-breaking international success, BTS is helping usher in a fresh, more inclusive era in the music industry. In this love letter to the once-in-a-generation pop sensation, Cruz narrates her own unexpected embrace of the fandom and in doing so might welcome you in, too.

The books under the Atlantic Editions imprint with Zando feature long-form journalism by Atlantic writers devoted to a single topic, drawing from contemporary articles or classic storytelling from the magazine’s rich archive.
Format:
Paperback
Pages:
112 pages
Publication:
2023
Publisher:
Atlantic Editions
Edition:
Language:
eng
ISBN10:
1638930643
ISBN13:
9781638930648
kindle Asin:
B0B1P4FZP1

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