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Franchise: The Golden Arches in Black America

Marcia Chatelain
3.83/5 (1405 ratings)
Read Now Download Now
Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place?

In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life.

Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to wither.
Format:
Pages:
pages
Publication:
Publisher:
Edition:
First Edition, First Printing
Language:
eng
ISBN10:
1631493949
ISBN13:
9781631493942
kindle Asin:
B07TJ2KQ1H

Franchise: The Golden Arches in Black America

Marcia Chatelain
3.83/5 (1405 ratings)
Read Download
Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place?

In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life.

Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to wither.
Format:
Pages:
pages
Publication:
Publisher:
Edition:
First Edition, First Printing
Language:
eng
ISBN10:
1631493949
ISBN13:
9781631493942
kindle Asin:
B07TJ2KQ1H

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