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Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler
3.84/5 (46774 ratings)
Read Now Download Now
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
Format:
Pages:
260 pages
Publication:
Publisher:
Edition:
Revised and Expanded Edition
Language:
eng
ISBN10:
014311526X
ISBN13:
9780143115267
kindle Asin:
B00A5DCALY

Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler
3.84/5 (46774 ratings)
Read Download
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
Format:
Pages:
260 pages
Publication:
Publisher:
Edition:
Revised and Expanded Edition
Language:
eng
ISBN10:
014311526X
ISBN13:
9780143115267
kindle Asin:
B00A5DCALY

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