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Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

Darren Bridger

4.14/5 (42 ratings)

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Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

Format:

Pages:: pages

Publication:

Publisher:

Edition:: 1

Language:

ISBN10:: 0749478888

ISBN13:: 9780749478889

kindle Asin:: B01MYE53YR

Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

Darren Bridger

4.14/5 (42 ratings)

Read Download

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

Format:

Pages:: pages

Publication:

Publisher:

Edition:: 1

Language:

ISBN10:: 0749478888

ISBN13:: 9780749478889

kindle Asin:: B01MYE53YR

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