What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.
Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:
● Gain invaluable insights into who they are and what they care about
● Use listening posts and Contact Point Innovation to refine customer types
● Engineer experiences for each micromarket that are not only exceptional, but insanely relevant
● Connect across the five most important touchpoints
● Co-create with your customers
● And much more
When you learn to provide your customers with exactly what they want, they not only buy—they come back again and again…and bring their friends.
