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The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

4.01/5 (816872 ratings)

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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Format:: Paperback

Pages:: 301 pages

Publication:: 2002

Publisher:: Time Warner Book Group

Edition:

Language:: eng

ISBN10:: 0316346624

ISBN13:: 9780316346627

kindle Asin:: B000OT8GD0

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

4.01/5 (816872 ratings)

Read Download

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Format:: Paperback

Pages:: 301 pages

Publication:: 2002

Publisher:: Time Warner Book Group

Edition:

Language:: eng

ISBN10:: 0316346624

ISBN13:: 9780316346627

kindle Asin:: B000OT8GD0

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