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The Burger King: Jim McLamore and the Building of an Empire

Jim McLamore
3.82/5 (121 ratings)
Read Now Download Now
In this intimate autobiography that entrepreneurs and managers will find instructive and inspirational, Jim McLamore looks back on the origins of the Burger King empire. He charts its growth over four decades, from the opening of the Insta Burger King in 1954 and the arrival of the Whopper to the chain's memorable (and not so memorable) ad campaigns. Brimming with McLamore's never-say-die spirit and drawing interesting parallels to the experiences of McDonald's founder Ray Kroc, this is the definitive look at an American original and philanthropist who helped usher in the fast-food era.
Format:
Pages:
pages
Publication:
1998
Publisher:
McGraw-Hill
Edition:
First Edition, 1
Language:
ISBN10:
0070452555
ISBN13:
9780070452558
kindle Asin:
0070452555

The Burger King: Jim McLamore and the Building of an Empire

Jim McLamore
3.82/5 (121 ratings)
Read Download
In this intimate autobiography that entrepreneurs and managers will find instructive and inspirational, Jim McLamore looks back on the origins of the Burger King empire. He charts its growth over four decades, from the opening of the Insta Burger King in 1954 and the arrival of the Whopper to the chain's memorable (and not so memorable) ad campaigns. Brimming with McLamore's never-say-die spirit and drawing interesting parallels to the experiences of McDonald's founder Ray Kroc, this is the definitive look at an American original and philanthropist who helped usher in the fast-food era.
Format:
Pages:
pages
Publication:
1998
Publisher:
McGraw-Hill
Edition:
First Edition, 1
Language:
ISBN10:
0070452555
ISBN13:
9780070452558
kindle Asin:
0070452555

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