Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Quick and Easy Sign Up!

It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.

Sign Up Browse

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

Ametora: How Japan Saved American Style

W. David Marx
4.42/5 (1592 ratings)
Read Now Download Now
Look closely at any typically “American” article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or “American traditional”—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land.

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan’s culture but also our own in the process.
Format:
Pages:
pages
Publication:
Publisher:
Edition:
1
Language:
ISBN10:
0465059732
ISBN13:
9780465059737
kindle Asin:
B012271ONK

Ametora: How Japan Saved American Style

W. David Marx
4.42/5 (1592 ratings)
Read Download
Look closely at any typically “American” article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or “American traditional”—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land.

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan’s culture but also our own in the process.
Format:
Pages:
pages
Publication:
Publisher:
Edition:
1
Language:
ISBN10:
0465059732
ISBN13:
9780465059737
kindle Asin:
B012271ONK

More Books

Take Ivy

Shosuke Ishizu

True Style: The History and Principles of Classic Menswear

G. Bruce Boyer

Gods and Kings: The Rise and Fall of Alexander McQueen and John Galliano

Dana Thomas

American Flannel: How a Band of Entrepreneurs Are Bringing the Art and Business of Making Clothes Back Home

Steven Kurutz

What Artists Wear

Charlie Porter

Dressing the Man: Mastering the Art of Permanent Fashion

Alan Flusser

Emergent Tokyo: Designing the Spontaneous City

Jorge Almazán

Men and Style: Essays, Interviews and Considerations

David Coggins

This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear

Bobby Hundreds

Worn: A People's History of Clothing

Sofi Thanhauser

Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist

Liz Pelly

Invitation to a Banquet: The Story of Chinese Food

Fuchsia Dunlop