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The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson
3.82/5 (22019 ratings)
Read Now Download Now
The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.
Format:
Pages:
pages
Publication:
Publisher:
Hachette Books
Edition:
Revised, Updated
Language:
eng
ISBN10:
1401309666
ISBN13:
9781401309664
kindle Asin:
B000JMKSE2

The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson
3.82/5 (22019 ratings)
Read Download
The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.
Format:
Pages:
pages
Publication:
Publisher:
Hachette Books
Edition:
Revised, Updated
Language:
eng
ISBN10:
1401309666
ISBN13:
9781401309664
kindle Asin:
B000JMKSE2

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