Step into the shadowy world of deceptive patterns and learn how online businesses exploit consumers through carefully designed tricks and traps. In this eye-opening book, Harry Brignull unveils how these techniques work and why they’re used, naming and shaming many well-known brands along the way. Regulations are changing rapidly, and we're seeing a big rise in legal enforcement. But is it enough to protect consumers?
Format:
Paperback
Pages:
pages
Publication:
2023
Publisher:
Edition:
Language:
eng
ISBN10:
ISBN13:
kindle Asin:
Deceptive Patterns: Exposing the Tricks Tech Companies Use to Control You
Step into the shadowy world of deceptive patterns and learn how online businesses exploit consumers through carefully designed tricks and traps. In this eye-opening book, Harry Brignull unveils how these techniques work and why they’re used, naming and shaming many well-known brands along the way. Regulations are changing rapidly, and we're seeing a big rise in legal enforcement. But is it enough to protect consumers?