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The Library Marketing Toolkit

Ned Potter
3.62/5 (69 ratings)
Read Now Download Now
As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. The Library Marketing Toolkit provides readers with everything needed to successfully market any library. Author Ned Potter offers expert coverage of every element of library marketing and branding for all types of libraries, including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. Included are numerous case studies highlighting best practices and offering expert advice from thought-leaders such as David Lee King, Alison Circle, Terry Kendrick, and Rebecca Jones, plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. Among the key topics covered in the text are:

Seven key concepts for marketing libraries
Strategic marketing
The library brand
Marketing and the library building
An introduction to marketing online
Marketing with social media
Marketing with new technologies
Marketing and people
Internal marketing
Library advocacy as marketing
Marketing special collections and archives

Essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management, this book is also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Format:
Pages:
pages
Publication:
Publisher:
Edition:
1
Language:
ISBN10:
1856048063
ISBN13:
9781856048064
kindle Asin:
B094ZFCS74

The Library Marketing Toolkit

Ned Potter
3.62/5 (69 ratings)
Read Download
As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. The Library Marketing Toolkit provides readers with everything needed to successfully market any library. Author Ned Potter offers expert coverage of every element of library marketing and branding for all types of libraries, including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. Included are numerous case studies highlighting best practices and offering expert advice from thought-leaders such as David Lee King, Alison Circle, Terry Kendrick, and Rebecca Jones, plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. Among the key topics covered in the text are:

Seven key concepts for marketing libraries
Strategic marketing
The library brand
Marketing and the library building
An introduction to marketing online
Marketing with social media
Marketing with new technologies
Marketing and people
Internal marketing
Library advocacy as marketing
Marketing special collections and archives

Essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management, this book is also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Format:
Pages:
pages
Publication:
Publisher:
Edition:
1
Language:
ISBN10:
1856048063
ISBN13:
9781856048064
kindle Asin:
B094ZFCS74

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