Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Quick and Easy Sign Up!

It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.

Sign Up Browse

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

Understanding Media: The Extensions of Man

Marshall McLuhan
4.10/5 (3109 ratings)
Read Now Download Now
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
Format:
Pages:
pages
Publication:
Publisher:
The MIT Press
Edition:
Reprint
Language:
eng
ISBN10:
0262631598
ISBN13:
9780262631594
kindle Asin:
B00DIEZI7U

Understanding Media: The Extensions of Man

Marshall McLuhan
4.10/5 (3109 ratings)
Read Download
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
Format:
Pages:
pages
Publication:
Publisher:
The MIT Press
Edition:
Reprint
Language:
eng
ISBN10:
0262631598
ISBN13:
9780262631594
kindle Asin:
B00DIEZI7U

More Books

Amusing Ourselves to Death: Public Discourse in the Age of Show Business

Neil Postman

The Society of the Spectacle

Guy Debord

Bronze Age Mindset

Bronze Age Pervert

The Shallows: What the Internet Is Doing to Our Brains

Nicholas Carr

The Work of Art in the Age of Its Technological Reproducibility, and Other Writings on Media

Walter Benjamin

The Gay Science: With a Prelude in Rhymes and an Appendix of Songs

Friedrich Nietzsche

Mimesis: The Representation of Reality in Western Literature

Erich Auerbach

Dialectic of Enlightenment: Philosophical Fragments

Max Horkheimer

Simulacra and Simulation

Jean Baudrillard

New Dark Age: Technology and the End of the Future

James Bridle

Technopoly: The Surrender of Culture to Technology

Neil Postman

Orality and Literacy: The Technologizing of the Word

Walter J. Ong